Our Team
Have a look below to meet the team behind Cardboard Box Theatre Company and find out a bit more about their creative roles.
Matthew Williams
Artistic Director
Sasha Goldsmith
Company Administrator
Indiana Hook
Head of Design
Hey there, I'm Matthew - the founder and Artistic Director of Cardboard Box Theatre Company. My job means that I lead the creative vision of the company, shaping each production from concept to performance while guiding the overall direction and development of the organisation. My theatre inspirations are Kneehigh and Mischief Theatre. The best show I've ever seen is Paddington the Musical.
Hiya There! My name is Sasha - the Company Administrator of Cardboard Box Theatre Company. My job involves overseeing the day-to-day running of the company, managing communications, coordination, and ensuring that each project runs smoothly behind the scenes. My theatre inspirations are Frantic Assembly and The Paper Birds. The best show I've ever seen is Chicago: The Musical.
Hey All, I'm Indiana - the Head of Design at Cardboard Box Theatre Company. My job means I am responsible for the visual world of our productions, designing and making sets, props, and materials with a focus on creativity, practicality, and sustainable approaches. My theatre inspirations are Little Angel Theatre and Cardboard Adventure. The best show I've ever seen is The Lion King on the West End.
Abby Gibson
Creative Producer
Jack Tarrant
Creative Associate
Pippa Simpson
Founding Member
Lovely to meet you, I'm Abby - a Creative Producer at Cardboard Box Theatre Company. I focus on supporting the development and delivery of our work, offering critical insight while coordinating projects to ensure they are realised to a high standard. My theatre inspirations are Duncan Macmillan, Augusto Boal and Marina Abramovic. The best show I've ever seen is Cabaret at the Kit Kat Club.
Hey dudes, I'm Jack - a Creative Associate for Cardboard Box Theatre Company. I work contributing to the creative development of our work, supporting collaboration, idea generation, and the overall energy and ethos of the company. My theatre inspirations are RSC, as they create theatre that challenges yet encourages its audience. The best show I've ever seen is Jamie Lloyd's Romeo and Juliet (2024).
Hi there, I'm Pippa - a Founding Member of Cardboard Box Theatre Company. I supported the company in its early development and helped bring the organisation into being. My theatre inspirations are Rachel Hann and Pamela Howard. The best show I've ever seen is The Curious Incident of the Dog in the Nighttime.
As a small company, we work flexibly and collaboratively. Alongside our core team, we bring in additional artists and specialists, such as performers, technicians, and facilitators, on a project by project basis. This allows us to adapt to each production while maintaining a strong and consistent creative identity.